I’ve been a professional stand-up comedian for nearly two decades. And by that, I mean, it’s how I make my living. I don’t have a day job. 

All the time people ask me “How on earth do you do that? That’s terrifying! That’s my worst nightmare!” 

And the thing is… I love it, yes. But what I’ve realised about myself is that my superpower is my mindset. I have techniques – reliable techniques – that I use before, during, and after each and every speaking and performance opportunity I have. These techniques consistently let me get out of my own way when I’m in the spotlight, show up as the best possible version of myself in the moment, and learn from my mistakes along the way. 

They’ve allowed me to build a career out of performing comedy. 

And the best news of all… is that you do NOT need to even WANT to be a performer for these hacks to help you. 

You don’t even need to ever WANT to set foot on a stage! (If you do, then you’ll get a whole other level of enjoyment out of this course, but it’s absolutely not a requirement). 

But I’m telling you, the skills I have developed as a PERFORMER have been the skills and mindset that have helped me succeed in BUSINESS.

“But Jen,” you say. 

“You remember my name!” I say back.

“But Jen,” you continue, ignoring my ridiculousness, “I don’t want to be a speaker! I don’t need to speak to big groups of people.” 

“Ah, my young Padawan,” I say.

You leave…

“Come back!” I say. “I won’t call you Padawan again!”

You do.

You see, if it were only the public speakers and the performers in the world who needed to be able to communicate well, then my goodness, we’d have a damn awkward world on our hands.

Think about it. 

The most successful people in business? Know how to speak about what they’re doing. 

You have to speak to your staff.
You have to meet people at networking events.
You have to pitch new clients.
You have to pitch existing clients.
You have to show up on zoom meetings.
You have to create content for your social media channels.
You have to present an idea at a meeting.
You have to give a speech at an event.

And on… and on… and on…

The ability to stay calm, relaxed, friendly, confident, while speaking to other people – including an audience full of strangers, in my case – is a game changer.

And I can help you do it too.

Section 5: Introducing… my product

A connection is being felt and they have a sense of who you are, now introduce them to the product that is going to solve their problems. It is time to introduce your course and let them know how much it is going to help them.

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Section 6: How the course works

Now their interest is really piqued so naturally, they will be wanting to know more. So give details. Go through what is included for them in your course, and detail the framework or structure of the product.

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Section 7: Your life before and after

Once they have an idea of how your course actually works, make things more personal. Show their life before your program and after taking it. Paint the picture of where they are now and where they will be after completing your course. Show them the transformation, comparing it to their pain points.

Sed eu est dui. Cras id nulla sed elit laoreet tempor. Sed pulvinar sem ut eros venenatis, aliquam ornare massa molestie. Curabitur at lacus sed urna commodo mattis sit amet non sem. Aliquam congue eu dui vitae tincidunt. Maecenas consequat dignissim dui, eu sodales enim auctor sit amet. Cras eleifend viverra enim sit amet auctor. Sed elementum leo et metus consequat gravida.

Section 8: Deal sweetener

So they know who you are, that you’ll solve their problems and the cool inclusions of your course. Now name the thing that will really get them over the line. They have seen all this value and then they get THIS too? Turn that “ooh I want this” into an “oh my god, I NEED this!”

Sed eu est dui. Cras id nulla sed elit laoreet tempor. Sed pulvinar sem ut eros venenatis, aliquam ornare massa molestie. Curabitur at lacus sed urna commodo mattis sit amet non sem. Aliquam congue eu dui vitae tincidunt. Maecenas consequat dignissim dui, eu sodales enim auctor sit amet. Cras eleifend viverra enim sit amet auctor. Sed elementum leo et metus consequat gravida.

Section 9: Opt-in

Here is where they put down their name to your waitlist. Clearly explain how they can join your waitlist/apply for your course. Let them know how your waitlist works, explain the urgency and include a link or form to join.

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Sed eu est dui. Cras id nulla sed elit laoreet tempor. Sed pulvinar sem ut eros venenatis, aliquam ornare massa molestie. Curabitur at lacus sed urna commodo mattis sit amet non sem. Aliquam congue eu dui vitae tincidunt. Maecenas consequat dignissim dui, eu sodales enim auctor sit amet. Cras eleifend viverra enim sit amet auctor. Sed elementum leo et metus consequat gravida.

Section 10: FAQ’s

Directly after your opt-in, should be FAQs. If they didn’t put their name down, it’s likely because they still have questions. So here’s the perfect place to overcome objections. Use this opportunity to combat excuses and highlight extra benefits of your course.

Got questions?

I don’t want to be a professional speaker,

That’s not a question, but ok…

How long will it take to finish the programme?

Nam elementum, felis et pharetra maximus, ex orci vehicula augue, eleifend gravida diam magna in turpis.

How much of my time am I committing here?

Nulla sagittis a nunc sit amet malesuada.

I’m not comfortable on camera, can I still take part?

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Will I actually get it finished?

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Can I ask you specific questions?

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What happens at the end? Am I on my own?!

No… Vestibulum feugiat facilisis metus, a eleifend risus malesuada et. Etiam pretium, ligula sit amet blandit mattis, augue lectus laoreet turpis, in maximus quam purus at metus. Proin in libero ipsum.

Section 11: Feedback

Include some feedback that you’ve had from other students (or clients) that specifically showcase the transformation they will get. Reviews/social proof is really powerful. It is one thing to tell someone all the benefits you provide, but a rave review from a student is 10 x more powerful.

Section 12: You’d be a great fit if…

Call out exactly who your course is made for by listing things that would make someone an ideal candidate. This answers the question “is this course for me?”. Assure your person that they’re in the exact right place and are welcome and encouraged to be here, because you understand who they are and what they are struggling with.

Section 13: Final Push 

If they haven’t put their name down by now, this is the time to get more assertive and clear on your call to action. This should be the most assertive language you use and highlight the biggest pain points you solve, the best parts of the transformation & remind them of the urgency. This is the final push to catch any uncertain stragglers.

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